"Step in Product Placement -
the advertising alternative that won’t
become a casualty of the fast-forward
button."
MirriAd
the advertising alternative that won’t
become a casualty of the fast-forward
button."
MirriAd
Production Profiles Limited work with some of the leading companies in the world. Our ambition is to lead the definition of what a Placement Agency can do and should do - make brands relevant by appearing in the right place, at the right time, to the right audience and in the right context. We call it properly integrated placement.
Product Placement and Prop Provision is operating in an ever changing arena, and we draw upon our longevity and wealth of experience to research and target the various platforms that can meet clients needs with a thorough understanding of the core objectives and then deliver effectively on content and ROI. Whether it be through Heritage placements in historical productions, film premieres, product launches, back and front of house, digital insertions, industry events or programme sponsorship, the role for PPL - raising awareness, creating fame, creating talkability and amplification is a wide and varied one.
We are one of the longest standing PP agencies in the UK and our archived placements show how prolific we have been throughout the years - enjoy browsing through past placements -there are some great programme memory joggers amongst the selections....and ask what can we do for you?
Product Placement and Prop Provision
In February 2011, the TV regulator Ofcom, allowed TV programmes made for UK audiences to contain product placement. As this paid for model is still in its infancy and the current market relatively small in uptake in comparison to the overall TV advertising market, Prop Provision which takes the form of free props supply, has been a long standing practice in the UK championed by PPL, and we are not surprised that it is now being recommended as an alternative and/or complimentary method to integrate brands in editorially appropriate ways.
Ofcom have stipulated that a Product Placement logo must appear for a minimum of three seconds at the start and end of programmes and that the logo must also appear at the return of the programme following any advertisement breaks.
Our USP of a BBC props background gives tremendous insight and therefore generates advantage to our clients in the Prop Provision model across all channels. Production Profiles are ideally based for easy access to many film studios including Pinewood, Shepperton, Longcross, Teddington, Twickenham and Elstree. We can be at the heart of the action within a moments notice and are best placed to take advantage of any last minute changes to filming schedules. We hold long term association with many key personnel from Production Companies including Working Title, Red Productions, Tiger Aspect, Kudos to name a few.
The BBC have their own charter and accept props from accredited BBC suppliers to ensure that realism in modern drama and entertainment is achieved as long as the items provided are editorially justified and that the highest standards of compliance in relation to the BBC's guidelines are adhered to. Production Profiles is an accredited BBC Supplier. The BBC does not undertake Product Placement of any kind.
Although Product placement is becoming more commonplace, it is still a long way off rivalling other revenue forms such as sponsorship. “The UK product placement market is still in its infancy stage,” says Clement Chan, executive advisor at KPMG’s media consulting practice but is predicting that “product placement will become one of the key weapons in the advertising industry’s arsenal".
Rupert Britton, content strategy director at Liquid Thread, Starcom MediaVest Group
"It has taken two years, but I now believe we should be taking product placement seriously. There was a period of hesitation, mainly brought about by the paradoxical 'undue prominence' clause (why place a product if it can't be prominent?). But now broadcasters, production companies and advertisers are working together sensibly to integrate brands into content in editorially appropriate ways.
"This is not to say that it is now all plain sailing. We are finding there are huge discrepancies in the pricing of placements and quite often we recommend free prop placement as an effective alternative and studies show that these placements work on the subconscious mind.
"Ultimately, the best placements are those that mimic genuine human experiences. As a human experience company, we therefore see product placement as an important component of our overall toolkit."
Ofcom have stipulated that a Product Placement logo must appear for a minimum of three seconds at the start and end of programmes and that the logo must also appear at the return of the programme following any advertisement breaks.
Our USP of a BBC props background gives tremendous insight and therefore generates advantage to our clients in the Prop Provision model across all channels. Production Profiles are ideally based for easy access to many film studios including Pinewood, Shepperton, Longcross, Teddington, Twickenham and Elstree. We can be at the heart of the action within a moments notice and are best placed to take advantage of any last minute changes to filming schedules. We hold long term association with many key personnel from Production Companies including Working Title, Red Productions, Tiger Aspect, Kudos to name a few.
The BBC have their own charter and accept props from accredited BBC suppliers to ensure that realism in modern drama and entertainment is achieved as long as the items provided are editorially justified and that the highest standards of compliance in relation to the BBC's guidelines are adhered to. Production Profiles is an accredited BBC Supplier. The BBC does not undertake Product Placement of any kind.
Although Product placement is becoming more commonplace, it is still a long way off rivalling other revenue forms such as sponsorship. “The UK product placement market is still in its infancy stage,” says Clement Chan, executive advisor at KPMG’s media consulting practice but is predicting that “product placement will become one of the key weapons in the advertising industry’s arsenal".
Rupert Britton, content strategy director at Liquid Thread, Starcom MediaVest Group
"It has taken two years, but I now believe we should be taking product placement seriously. There was a period of hesitation, mainly brought about by the paradoxical 'undue prominence' clause (why place a product if it can't be prominent?). But now broadcasters, production companies and advertisers are working together sensibly to integrate brands into content in editorially appropriate ways.
"This is not to say that it is now all plain sailing. We are finding there are huge discrepancies in the pricing of placements and quite often we recommend free prop placement as an effective alternative and studies show that these placements work on the subconscious mind.
"Ultimately, the best placements are those that mimic genuine human experiences. As a human experience company, we therefore see product placement as an important component of our overall toolkit."