Product Placement Regulations:
Product placement will be allowed in films, dramas and documentaries, TV series, the soaps, entertainment shows and sports programmes. However, it will be prohibited in all children’s and news programmes and in UK-produced current affairs, consumer affairs and religious programmes and no product placement will be allowed of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and baby milk. The same applies to those products or services that were previously prohibited on UK television.
Unlike conventional spot advertising, Product Placement clients do not pay by the second nor allowed to have imput in the creative process - the placements are to be seamless integrations of brands within the programming. The main benefit to the client is the opportunity to exploit the association through all the normal advertising, promotional and PR channels. The rules also state that product placement must not impair broadcasters’ editorial independence and must always be editorially justified. This means that programmes cannot be created or distorted so that they become vehicles for the purposes of featuring product placement.
We have maintained longstanding relationships with our clients - in some cases many years and we are delighted and proud to announce that 2020 marked our 25th Anniversary working with Lexus and Toyota GB.
"PPL are that rare thing, an agency that works on your behalf without need of constant management, motivation or making requests for more money. They are very good at what they do and very good to work with. Thats why we have been with them for years and I can see no reason why we won't still be with them for many more to come"
We think we're pretty good at what we do and the services we offer. Here's what some of our other clients have said about working with us......
"Production Profiles are an enthusiastic, professional company driven by excellent communication, knowledge and service. They are extremely experienced and successful at placing your products on popular TV shows and films, and very quick to understand your target market, product positioning and branding. The customer service received is second to none and we are always dealt with in a professional timely manner."
some of our Historical clients...
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Historical from 1995